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Global IT and service providers have entered the generative AI arena by dedicating significant upfront investments to procure and incorporate emerging technologies and revamp operational processes, encompassing physical, digital, and human assets.
The advent of generative AI marks a significant evolution in traditional AI, propelled by hardware advancements, improved platforms, and enhanced computing capabilities.
Often referred to as Gen AI, this latest iteration unlocks tremendous potential for businesses and holds the power to revolutionise entire industries. In contrast to traditional AI models that adhere to predefined rules and patterns, generative AI systems have the ability to generate seemingly original content, including text, images, or audio, based on the patterns they acquire from training data.
Industry Leaders’ Imperative
Understanding Gen AI’s potential impact and integrating it strategically will be crucial for staying competitive in the evolving landscape. To successfully adopt Gen AI, organisations must possess AI-ready talent, robust data infrastructure, and a clear strategic vision.
Prominent consulting, technology, and service providers, including PwC, Accenture, and EY, alongside tech giants such as Google and Microsoft, are funnelling substantial investments into generative AI, highlighting its pivotal role in the transformation of business strategies.
Notably, the collective investment commitments from just a few key players (21 announcements in the past year) exceed a staggering US$62 billion.
With this level of investment, generative AI stands poised to revolutionise a multitude of sectors, spanning energy, healthcare, finance, education, construction, supply chain, aerospace, and high-tech, driving advancements in automation, fostering creativity, and enabling hyper-personalisation.
Key Findings:
- The substantial investment commitment from prominent industry stakeholders, such as leading consulting, technology, and service providers, will propel the widespread adoption of 2generative AI across various sectors.
- With nearly 85% of business leaders expecting substantial organisational transformations 3because of generative AI, organisations need to prioritise their readiness for generative AI.
- Generative AI has broad applications across industries, enhancing retail, healthcare, finance, aerospace, education, supply chains, high-tech, pharmaceuticals, and public services, while 4fostering innovation and creativity.
- Key concerns of leadership include data security, environmental impact, skills shortages, and risks management. Each industry faces unique challenges, but shared concerns encompass cybersecurity, bias reduction, data quality, talent recruitment, and model transparency.
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Exclusive membership organisation, Factor, has launched a new Research and Advisory arm, aimed at helping both C-Suite leaders and providers in the enterprise and public sectors.
It comes after Factor rebranded at the beginning of the 24/25 financial year, with the new identity representing an expanded vision and commitment to offering top-tier thought leadership and networking opportunities to senior executives across ANZ, Singapore and a number of other countries and regions. Now, the new arm of Factor is being spearheaded by VP and Head of Research Craig Baty and VP of Advisory Partnerships Shayne Arundell.
Factor
With over 30 years of C-level experience in ICT, HR, marketing, sales, operations, market research, and international business, Craig brings a wealth of knowledge and expertise to Factor.
“I’m pleased to be part of Factor’s expansion into Research & Advisory services, and I’m looking forward to sharing actionable insights with our members and providers to guide them on best practices in the market,” says Craig.
Craig has held a number of C-level roles including his own start-up, Global VP Global Marketing and VP Digital Services in Fujitsu Tokyo HQ and CTO & Head of Marketing for APAC. He also served as Distinguished Lead Analyst for ISG and established the Provider Lens research arm in AP. As Group VP and Head of Research for Gartner AP/J and CEO of Gartner Japan he earned the first AP/J Gartner Thought Leadership award, established what is now Gartner for Marketing, and pioneered the Gartner SWOT analysis methodology.
Factor
While, Shayne Arundell, a seasoned leader with a proven track record of success in the APAC region. Bringing over 15 years of Partnerships experience to Factor from FMCG, Fintech and Research and Advisory industries.
Shayne is also a Gartner alumni, previously serving as Director of Enterprise Sales, and as APAC Vice President for Intelligence Cloud at Korn Ferry, both being leading global consulting firms.
“Factor is the newest leader in advisory, backed by fiercely local insights, from an extensive market research database you won’t see anywhere else,” Shayne explains.
Within our expertise Factor will cover a range of topics, including, but not limited to:
- Artificial Intelligence and Machine Learning
- Cyber Security
- 5G Landscape
- Hybrid Cloud
- Technology Profitability
- AU Fintech
- Digital Transformation and Enablement
- CX, EX, UX
Both Craig and Shayne are supported by Factor’s team of experts and analysts, including Director of Insights and Value, Darren Adams, who is a highly regarded professional in the APAC data and analytics space, drawing on his experience in communications, client relations, B2B marketing, data and strategy in the technology sector.
“People are at the heart of everything we do at Factor, and data is our key in transforming their interactions into understandings. I'm excited to share cutting-edge insights and understanding with our community, to help foster deeper, lasting and beneficial connections,” Darren says.
While Factor’s Editor-In-Chief, Madeline Palmer, an expert media professional, oversees a broad range of strategic, editorial, and managerial tasks to ensure the production and dissemination off high-quality research content.
“Our new membership app will be one-stop shop for all technology leaders to connect and learn through events, advisory and multi-media content, and I am looking forward to being part of that journey,” says Madeline.
The Directions™ portal on Factor’s new membership app is a cutting-edge platform, allowing users explore a repository of reports and other content, as well as create their own research visualisations with Factor’s existing database.
Factor’s CEO and founder, Josh Heid, says this new phase for the company is something he’s been working towards for quite some time.
“After six incredible years of empowering and enabling leaders, our rebrand as Factor, coupled with the launch of our Research and Advisory arm, is about offering our members and providers with the best services and products the market can offer,” Josh explains. “I’m very proud of the team at Factor and what we have built.”
For more information about Factor’s new Research and Advisory offerings click below.
