Factor

About Craig Baty

Craig Baty

VP, Head of Research & Advisory

Expertise

IoT, Security, Mobility, Cloud, Artificial Intelligence

Focus regions

Australia, New Zealand, Singapore, Indonesia, Thailand, Malaysia, Philippines

Offering

Custom Research, Go to Market Advisory, End-User Benchmarking, Advisory Keynotes, 1:1 Consulting

Career

With over 30 years of C-level experience in ICT, HR, marketing, sales, operations, research, leadership, and international business, Craig is a notable tech industry leader. He served as Group VP and Head of Research for Gartner AP/J and CEO of Gartner Japan, earning the Gartner Thought Leadership award and pioneering the Gartner SWOT analysis.

Role at Factor

As VP & Head of Research & Advisory at Factor, Craig drives the company’s research and advisory, editorial, and production teams.

Key roles Craig works with are:

‍

Information Technology

Security and Risk

Data and Analytics

Finance

Previous Roles

Craig has held several significant positions throughout his career. At ISG (Information Services Group), he served as the Distinguished Lead Analyst for ISG Provider Lens Research in Asia/Pacific and Japan, delivering numerous projects and custom research. He was the Principal and Founder of DataDriven, a consultancy specialising in ICT research, marketing, and strategy. Craig’s leadership extended to his role as Federal Board Member at the Australian Information Industry Association (AIIA) and Vice Chair of the Australian Computer Society (ACS), where he guided the organisations through significant transitions.

At Fujitsu, Craig held key roles including VP of Global Strategy and VP of the Global Digital Services Group, leading the rollout of the MetaArc digital services. His career also includes positions at Frost & Sullivan as Global VP, IT Practice, and multiple leadership roles at Gartner, where he was instrumental in developing the Gartner SWOT analysis and expanding the company’s research offerings. Additionally, Craig served as GM Marketing, Planning, and Alliances at BT Syntegra, contributing to significant business growth and strategic development.

Media Presence and Industry Contributions

Craig is frequently quoted in the media, has authored over 300 pieces, and spoken at over 1,600 events globally. He has held roles with the AIIA, ACS (NSW), AISA, IML, and SGTech.

Academic Achievements

Craig holds an MBA in International Business from SGSM and is completing a DBA at USQ, focusing on ICT strategy influenced by national culture in Japan and Australia. He began his career in the era of mainframes and COBOL, showcasing his long-standing passion for technology.